This starts the snowball effect and videos with viral intent have a higher chance of being recommended and suggested to potential viewers and subscribers. Then as you start ranking within your niche, YouTube can recognize what your channel is about and who is interested in it. They can also provide additional suggestions to help you rank for a term even if it is very competitive. YouTube Keyword Tools help you assess your chances of ranking for a keyword or phrase, and help you find ideas for videos that you may not have thought of otherwise. Trends may come and go, but if you have a quality video on “How to install pavers” that ranks in the top 3, there’s a good chance that the video will maintain its position for the next couple of years and consistently bring you traffic from homeowners and you’ll even receive a higher RPM on the ads that appear on that video.* Meaning that it can stay ranked as the number 1 video for months and years to come.

YouTube views that come from search results are an evergreen form of traffic. But it is the traffic that gets that ball rolling, bringing in a relatively stable number of views on a consistent basis. It isn’t the sexy traffic you get from being recommended or having your videos appear in YouTube’s suggested areas that can then generate hundreds of thousands of views overnight. Getting views from searches is a vital part of growing a YouTube channel.

Final Thoughts on YouTube Keyword Tools.

10 Best YouTube Keyword Tools for Video Optimization.

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